DSM – Is the Commission making a GAF-A?


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  1. […] No doubt, the so-called digital transformation brings productivity increases. But these can be used differently depending on what owners and management want. Productivity increases can drive rationalization, which then can be used for new investment, creating jobs, or improved profit margins, which does not necessarily create jobs. So it depends on how this opportunity is used. Take the creative sector, for example: it is the second or third largest employer in Europe, depending on which study you look at. It has a lot of potential for job creation thanks to the digital opportunities in creating, marketing and distributing content and it’s an area in which Europe excels. But there is a threat that the digital markets tend to see creative content as a free resource for anyone to monetize, rather than a valuable asset. […]

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