On June 20th 2018, Netopia published the report Who Is Who? The Complex World of the European Digital Consumer. The report was presented at a seminar in European Parliament in Brussels hosted by MEP Bogdan Wenta.
Read Who Is Who? The Complex World of the European Digital Consumer here.
Who is a digital consumer? With European policy being made with the Digital Single Market as a vision, Netopia decided to take a closer look at the concept of the digital consumer. Netopia contributor Peter Warren conducted a series of interviews with academics and experts to get a better understanding of an issue very much at the center of European debate. Warren is also the author of the 2013 Netopia report Can We Make the Digital World Ethical?
The main finding is that there is no clear difference of digital and physical consumption, all consumers are both and all consumption is local. Tailored products and services exist because of demand, not business interests or any other reason.
Hosuk Lee-Makiyama
European consumer is an outlier, we have great amount of diversity in a small confined space, says @leemakiyama @ECIPE. Majority of barriers to #DSM are not digital but in the offline world. @netopiaforum pic.twitter.com/ADdZ8sgY1t
— Creativity Works! (@CreativityW) June 20, 2018
MEP Mary Honeyball
“There is a responsibility on those who make & facilitate communications to make sure that it’s not harmful & it’s reasonable. There have always been regulations of TV ads/watersheds etc. Communications are not out there to be done in anyway seen fit.” MEP @maryhoneyball #satcab pic.twitter.com/Zd0Kkhbg6X
— Netopia.eu (@netopiaforum) June 20, 2018
